Domain Name: 12 Rules for Choosing the Perfect One
Your domain name is the first thing customers see and the last thing they remember. A poor choice can cost years of explaining and correcting.
Key points
- Keep it short, easy to say and easy to spell; avoid hyphens and numbers.
- Prefer .com, or the country extension of your main market.
- Check trademarks and social handles before you buy.
- Register it in your own name and enable auto-renewal and transfer lock.
- Think about your business in five years, not just today.
Need help choosing and registering a name properly? Get in touch.
